Men in China are increasingly using specialist male grooming products, according to one cosmetics company.In 2009, the men’s skin care market grew by 27%, while so far this year a further 40% growth has been seen. This is a much faster rate – around 5 times greater – than the increase

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Men in China are increasingly using specialist male grooming products, according to one cosmetics company.In 2009, the men’s skin care market grew by 27%, while so far this year a further 40% growth has been seen. This is a much faster rate – around 5 times greater – than the increase in women’s skin care sales.In Europe male grooming accounts for around 7 to 10% of skin care products sold but in China it is set to become a much greater portion of the market – currently 22-23% for the cosmetics company concerned.However, as in the UK, women are part of the driving force behind the increased purchases of male grooming products, often choosing for their partner. Research has suggested that women make the decision on which men’s products to buy on 7 out of 10 occasions.Green People’s Organic Homme range of skin care products for men was recently refreshed with new packaging and new products, and is proving to be a hit in the UK.Now also featuring anti-ageing men’s serum and SPF moisturiser, this comprehensive range of male grooming essentials is suitable for men of all ages and skin types.

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